Methods of Sales Promotion in the Organization’s Management System

Authors

  • Tilloyev Temur Asliddin ugli Samarkand Institute of Economics and Service, Assistant teacher of the Department of "Marketing"
  • Bobojonov Asadbek Maqsudbek ugli Samarkand Institute of Economics and Service, Student of Group IK-524, Faculty of Economics
  • Xaitov Nurkamol Nurali ugli Samarkand Institute of Economics and Service, Student of Group IK-524, Faculty of Economics

Keywords:

sales promotion, marketing, management system, advertising, promotions, loyalty program, digital marketing, pricing policy

Abstract

This article examines the role and significance of sales promotion methods in the management system of organizations. The types of sales promotion tools in modern market conditions, their advantages and disadvantages are analyzed. The impact of methods such as price discounts, promotions, advertising campaigns, loyalty programs and digital marketing on organizational efficiency is considered. The article provides examples from the experience of Uzbek enterprises and recommends factors to be considered when choosing a sales promotion strategy.

References

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[3] A. Toshmatov and B. Xoliqov, Fundamentals of Marketing in Uzbekistan. Tashkent, Uzbekistan: Economics Publishing House, 2020.

[4] I. V. Lipsits, Commercial Pricing. Moscow, Russia: BEK Publishing, 2019.

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[6] President of the Republic of Uzbekistan, “On Measures for Further Development of Trade and Service Sectors,” Decree No. PQ-97, Jan. 28, 2022.

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[8] S. N. Belousova, Marketing Communications. Moscow, Russia: UNITY Publishing, 2018.

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[10] M. M. Shibutov, Digital Marketing in Modern Conditions. Almaty, Kazakhstan: Economics Publishing, 2021.

[11] F. Rasulov, Service Marketing and Advertising Activities. Tashkent, Uzbekistan: Fan va Texnologiya Publishing, 2021.

[12] N. Yuldashev, Marketing Strategies in the Digital Economy. Tashkent, Uzbekistan: Innovative Development Publishing House, 2022.

[13] S. Ergashev and D. Axmedov, Marketing Management in Trade Enterprises. Samarkand, Uzbekistan: Zarafshon Publishing, 2020.

[14] Cabinet of Ministers of the Republic of Uzbekistan, “On Measures for the Development of Electronic Commerce,” Resolution, Feb. 14, 2023.

[15] A. Karimov, Consumer Behavior and Modern Marketing. Tashkent, Uzbekistan: Tafakkur Publishing, 2021.

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Published

2026-05-11

How to Cite

Asliddin ugli, T. T., Bobojonov Asadbek Maqsudbek ugli, & Xaitov Nurkamol Nurali ugli. (2026). Methods of Sales Promotion in the Organization’s Management System. Web of Scholars : Multidimensional Research Journal, 5(2), 194–198. Retrieved from https://journals.innoscie.com/index.php/wos/article/view/240

Issue

Vol. 5 No. 2 (2026): Web of Scholars: Multidimensional Research Journal

Section

Articles

License

Copyright (c) 2026 Web of Scholars : Multidimensional Research Journal

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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